Vacancy Details

Description

Dufftown has an unique opportunity for a Visitor Commercial Leader,  with experience in running a successful Luxury retail environment, to join their Team on a permanent basis.

Reporting to the Site Leader, the successful candidate will  lead and champion the Visitor Experience Commercial strategy for the William Grant & Sons Dufftown Site, delivering best in class brand and value enhancing visitor experience for consumers, trade customers and key influencers.

 As a vital member of the Team, you will be responsible for a number of key tasks including:

• Lead, develop and implement the Visitor Centre Commercial Strategy for William Grant and Sons Dufftown Site, aligned and contributing to the Visitor Experience strategy and planning.
• Review all current facilities, operations & practices and put appropriate planning, structure, processes and support systems in place to facilitate change and capitalise on current and future opportunities across all the commercial offerings with a focus on luxury, innovative experience differentiation and reflecting our brand priorities (GF/BV Retail, Food & Beverage)
• Working with the Head of Visitor Experience and fellow Team Leaders, collectively lead the evolution of the Glenfiddich Visitor Centre specifically, from tourist attraction to best-in-class brand enhancing experience.
• Lead the sharing of retail and visitor service best practices across WGS Visitor Centre sites and through learnings from other luxury retail, hospitality and brand experience centres of excellence.
• Through partnerships with recognised premium brands and the development of exclusive products and outstanding customer service, deliver a world class experience aligned to the distinct brand values, including the development of experiences for HNWI/UWHNW clients
• Develop and implement a marketing programme for the proactive promotion of WGS Visitor Centre experiences internally and externally, working with the Digital Team and GTS to develop a Relationship Marketing Strategy with a particular focus on Social Media; including data-capture opportunities on site and promotion of The Visitor Centre through social media.
• Working with the Head of Visitor Experience and leadership team, investigate and implement recommendations for potential new visitor opportunities and revenue streams, identifying and attracting new markets and delivering a ‘holistic experience’ that transcends team boundaries.
• Working with the VIP Hospitality, Accommodation & Estates TL, manage the large internal and internal events portfolio, including Highland Games, Brand Festivals, Spirit of Speyside etc. with a particular focus on enhancing marketing opportunities and/or commercial return. 

We pride ourselves on embracing the pioneering spirit of our founder, continually seeking new ways to improve and develop, and sharing your ideas, expertise, knowledge and opinions will be encouraged as part of your day to day role.

In order to apply for this vacancy, you must be able to supply the required answers to the following questions: