Vacancy Details

Description

Brand Ambassador, Glenfiddich - Kenya

As Brand Ambassador, Glenfiddich you will generate sustained knowledge, passion and commitment for the Glenfiddich brand amongst consumers, customers and the media in order to maximise visibility and build a strong brand presence in the marketplace in line with WGS targets.

From day one you will be responsible for:

• Be the face of the Glenfiddich brand and a source of brand knowledge to our own employees and extended community, to help with internal brand building.
• Build and maintain strong working relationships with agencies, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility.
• Plan, deliver, review and evaluate an agreed range of activities to increase awareness and knowledge amongst customers and consumers of the Glenfiddich brand in line with the brand profile, current brand plan and budget.
• Align with the Global teams on relevant assets and communication tools that can be introduced into the regional market.
• Ensure, through a range of activities, that customers are equipped to serve and promote the brand to consumers, enabling them to become champions/ambassadors for the brand.
• Proactively identify opportunities for improving brand presence and driving distribution.
• Be at the heart of brand plans in prioritising investments and evaluating brand initiatives.
• Develop a successful brand strategy for the region based on comprehensive analysis of consumer understanding, market insights, and ongoing trends. Keep the strategy and implementation on track by identifying emerging trends, consumer behaviours, and channel dynamics.
• Closely partner with the commercial team to nurture associations with key and target customers.
• Build and develop a community of brand followers and media relationships using digital channels, relevant social media and PR.
• Proactively network with the EMEA and global Brand Ambassadors to build relationships across the business and share best practice ideas and initiatives.

The Role will cover Kenya 90% of the time with 10% of the time dedicated to driving influence, education and brand advocacy within key East African markets [Tanzania; Ethiopia; Seychelles; La Reunion; Mauritius]

You'll bring: 

• In-depth knowledge of and passion for the Glenfiddich brand and a curiosity about the wider category and industry.
• Significant experience of working with digital andsocial networks to drive engagement with influencers and the end consumer.
• Exceptional influencing skills and the ability to build sustainable rapport with a broad range of internal and external stakeholders.
• High personal impact and integrity.
• A self-starter with an entrepreneurial spirit.
• A champion of new ideas and initiatives with the ability to identify new commercial opportunities and make them a reality.
• High cultural awareness with the ability to adapt communication style as required.
• A passionate and engaging presenter who demonstrates credibility and is able to inspire the market whisky consumers/enthusiasts.
• Fluent in both English and Swahili.

Desirable:

• Wine and Spirits industry knowledge and experience.
• Bar tender experience.
• Demonstrable understanding of budget management and forecasting.
• Digital and social networks knowledge and experience.
• Experience in leading and motivating people to achieve individual, team and project results.

If this sounds like you, please contact recruitmentemea@wgrant.com and send an up to date copy of your CV and a cover letter including the following details:

·       An outline of your current package and expectations

·       Notice period from your current role

As this role will be based in Kenya, please also confirm your right to work.

Closing date:  Thursday 20^th December 2018

Due to the high level of applications only successful candidates who meet the above criteria will be contacted.

About William Grant & Sons

William Grant & Sons is an independent family-owned company, headquartered in the United Kingdom and founded by William Grant in 1887. Today, we operate in over 130 countries and make some of the world’s most loved spirits brands, including Glenfiddich, Hendrick’s and Grants. As a family owned business with a track record for outperforming the market, we take a long term perspective in all that we do and have big ambitions for sustainable growth. We are looking for passionate characters, with an entrepreneurial mind-set who want to make an impact and grow their careers with us.