Vacancy Details

Description

Role Purpose

To advocate for selected core brands in the On-Premise in dedicated market.  Will be a market expert, influencing key thought leaders of assigned core brands.  Attract, Retain and Develop business across specific accounts.

Responsibilities

• Build on-premise relationships with key influencers, utilizing education platforms and awareness of trends, both industry and non-industry; visit key accounts frequently
• Execute WGS commercial excellence priorities and brand team marketing programs at priority accounts, with exclusive focus on assigned core brands
• Develop relationships with top 10% at distributor partner (Influential sales people, Craft team, Mixology team), partnering with On-Premise District Manager
• Support and leverage Brand Ambassadors as necessary relative to executing local events, recruiting and implementing in alignment with Commercial Excellence strategy
• Work alongside On Premise DM and Regional marketing to develop specific programs for the influential On Premise accounts
• Track activity and performance of key account relationships on Open bar
• Execute agreed plan and seed/nurture new brands as directed in market in relevant accounts 
• Execute assigned budgets against agreed CE expectations and agreed commercial KPI’s

Skills and Qualifications:

• A strong background in the spirits and wine industry is required.   A minimum of 5 years supplier-side experience is highly valued
• Excessive travel necessary, including air travel; must have a valid driver’s license
• Exceptional selling, rapport-building skills
• Excellent verbal, written, and listening communication skills
• Strong personal drive and individual initiative in daily routine
• Solid problem solving skills and good analysis skills
• Effective distributor management capabilities and the ability to gain commitment of the distributor/broker sales and management teams to WGS initiatives
• Proficiency in Microsoft suite
• Bachelor’s Degree is strongly preferred